This project consists of several jobs in the service of the Vissero Partners Spring 2015 marketing plan. The first job relates to the brand and entails an updated vissero.com, technical enablement for the ongoing content marketing strategy (“INSIGHTS” blog), and launching a Chinese language version of vissero.com, available now.
The second job in the project consisted of building out a framework for ongoing rapid delivery of marketing collateral within the EB-5 practice specifically. As a matter of regular marketing operations, Vissero Partners creates investor solicitation collateral (“Executive Summary”) based on content templates developed within the practice. In this job, we’ve delivered graphic design for a 16-page booklet along with a print-ready PDF for a chinese language proof. The job greatly informed the print runs for 6 different pieces (3 projects in 2 languages). Besides delivering the Chinese proof, the InDesign template file uses best practices for organizing global text and object styles, enabling the template to be used easily by other designers.
Finally, the Spring project concludes with graphic design and production of printed collateral to support Vissero Partners’ project-specific marketing. The Executive Summary template is adapted as needed across three projects of similar form. An overall coordinating color theme was developed to tie pieces together and custom cover artwork was colorized. Both English and Chinese language versions were delivered to press. A Vissero Partners banner was delivered as the final item to print production.